Fish Report for 7-4-2010

Royal Star Fish Report

7-4-2010
Royal Star

Happy fourth of July to all as we celebrate Independence Day on Royal Star heading south in search of offshore glory tomorrow and beyond. Today another successful turn was flawlessly executed as the annual "Barking Spiders" eight day returned and the John Kashiki seven day departed. With a superb group of anglers, a very favorable weather pattern forecast to begin, and everything else we can muster presently in our favor, optimism is the departing theme.

Otherwise the most news worthy item I have to report is that the team at Fisherman's Processing is really beginning to shine as the organizational details are fine tuned and improved. As one would expect it took a few loads of fish running through the plant to figure the most efficient systems of production. As I have been a part of the team almost every time Royal Star fish passed through the facility I can say that the improvement I saw yesterday was nothing short of incredible.

Originally our intent was to improve the turn time on same day orders as the vast majority of the feedback we received from customers indicated a need for this option. We set up our fillet and packaging line to maximize our ability to process orders rapidly and efficiently. The past couple of trips, but yesterday in particular, the plant was in full swing as same day orders from two vessels were processed simultaneously and customers headed home for 4th of July celebrations with their premium fresh product in hand in near record time. This was the goal we set out to achieve.

Looking forward, I can't encourage anglers strongly enough to take advantage of the same day option available at Fisherman's Processing on your day of arrival. Regardless of what vessel you return on we will transport your fish to the plant immediately and get to work filleting and packaging your order so you can be on your way home with a minimal wait. With the improvement in our total system that I witnessed yesterday, and the certainty that we will only continue to advance, I am feeling very good about the improvement in fish processing services that Fisherman's Processing represents to all long range fishing customers. And that really is the bottom line - customers win when there are more and better options to choose from. The addition of Fisherman's Processing is huge win for every angler returning to the San Diego water front.

Back to what we are here for, our voyage will begin targeting offshore varieties before continuing the southerly trek. With information pouring in it appears that our list of options has expanded significantly over the past week. Throw some long overdue good weather into the equation and the set up is complete. Now we need to hold up our end and find our anglers some fish to catch. We are more than ready to get down to doing what we do best. Reports with the details will continue.

Tim Ekstrom